![]() ![]() Surprisingly perhaps, at this stage the game doesn't even promote Facebook connection or other social interactions.Ĭombined with a relatively simple currency system - 2 hard currencies and a starter offer bundle worth $4.99 - CastleVille Legends ranks 60 on our Monetizer scale. This is a measure of how highly a game looks to monetize its gameplay and players, particularly the first 10 minutes or so.Īlthough I had to wait to get CastleVille Legends loaded up, the tutorial process is simple and well-presented, with no mention of in-app purchases. Our final measure is the Monetizer ranking. In the case of CastleVille Legends there are two hard currencies - crowns and coins.Ĭrowns is the harder of the two, with a transaction range of $1.99 to $99.99, while coins run from $0.99 to $59.99.Ĭrowns have a CDr of 1.5, while with coins it's a similar 1.4 both are within the standard range of 1.3 to 1.8 we typically see in F2P games The next metric we consider is the Currency Discount ratio, which is a mark of how much larger IAP transactions are encouraged. In terms of our Success ranking, the iPhone version ranks 0.0017, while the iPad version ranks at a similar 0.0021.īoth numbers reflect a lack of global interest we take a score of 0.01 as a mark of western commercial success. Released on 8 August 2013 for iOS, its performance to-date has been steady - it's currently top 50 top grossing on the US iPhone chart - not spectacular.Īs well as 2 hard currencies, CastleVille Legends offers discounted bundles With new CEO Don Mattrick in place, things might be on the up for Zynga, but to demonstrate a turnaround to investors, it needs hits and fast.ĬastleVille Legends is a character-focused resources-based game arising from its once popular city-building franchise. You can also read my handy explanation about how we calculate the numbers here. You can see previous columns here, and we're highlighting different techniques daily on our Tumblr page. ![]() ![]() It's our version of a review, which provides objective analysis of new free-to-play mobile games, specifically in terms of ranking their monetisation. But they don't make much sense for a business-focused site like, which is why we've come up with Monetizer. Reviews are a key element of consumer game sites. ![]()
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